SOUND CURATION
Music strategy, curation and sound direction
for hospitality, retail and experience-led brands.
HOUSESOUND LONDON
A SONIC BRANDING AGENCY
influence your customer behaviour through sound
Music can change the feel of a space in seconds. It can lift the energy, slow things down, help people stay longer in the space, browse more comfortably or make a space feel more connected.
Too often, sound gets thought about after the interiors, lighting, menu, product or visual identity are already in place. We bring it into the conversation earlier.
HouseSound London looks at the whole experience. The space, the audience, the time of day, the pace, the brand and the way the energy needs to move. Then we shape the music around it.
The aim is simple. The sound should feel like it belongs there.
I’d recommend Pathaan to any team that wants sound direction that has vision and impact. He established the relevant brand guidelines as well as playlists and parameters for DJs to follow to match the vibe of the Hakkasan, Yauatcha, LingLing and Sake-no-Hana brands.”
FEATURED SERVICE
sound recce
We come in and listen.
Sometimes you need to hear the space properly before deciding what to change. We come in, listen and look at how the sound is working in real life. The music, volume, speakers, time of day, customer flow and how it all sits with the brand. Then we tell you what is working, what is getting in the way and where the sound could work harder.
CURATED PLAYLISTS
Music shaped around the space, audience and rhythm of the day.
DJs, LIVE & COLLABORATIONS
Artists, programming and musical partnerships chosen for the brand and occasion.
MUSIC STRATEGY
A clear direction for how music should work across the brand.
ONGOING MUSIC DIRECTION
Keeping the sound fresh, consistent and moving with the brand.
CAMPAIGN MUSIC
Finding the right sound for film, social, campaigns and launches.
WE’RE LISTENING
We work with brands to deliver bespoke sound solution. We take time to understand your brand, your customers and your objectives. From dynamic restaurant playlists to content sound beds, original compositions or DJs for live events. We bring your brand to life through the ears of your consumers, delivering an unforgettable and unique sound identity.
case study
the sound of hakassan
When I first walked into Hakkasan, the interior was already doing a lot of the work. The design, lighting, and textures clearly communicated quality and intent. The aim was to reconnect the sound with the distinct identity that had originally set the brand apart.
LATEST PLAYLIST
ABOUT
HouseSound London was founded by DJ and Music Director Pathaan Ahmad.
With decades of experience across music, hospitality and live spaces, Pathaan has built his career around understanding how the right sound changes the way a place feels.
From record shops and dancefloors to global hospitality and retail brands, that instinct now sits at the heart of HouseSound London
WHAT DOES YOUR BRAND SOUND LIKE?
